Published May 13, 2019
Gretel designs the perfect fit for Nike ID by rebranding it as Nike By You
Creative agency Gretel has revealed the strategy and design behind its rebrand of Nike ID as Nike By You, giving consumers the chance to co-create their own sportswear with the iconic label.
The work by the New York firm positions Nike for a future where technology is increasingly making bespoke sportswear accessible to all, and where consumers expect to be co-creating with the brands they love.
More than anything, it’s meant to be a strategic repositioning of Nike as a service, as much as a product. It is opening up new possibilities for growth.
Nike ID was the first of its kind when it launched in 2000. Fast forward to 2019 and Nike By You is also the first of its kind.
Written by Andy Mallalieu